Phygital - German Automotive Company (Showroom) Project

A German automotive company asked us to conceptualize a configurator showroom for their luxury range. I was allocated four days to create these concepts of a consultation room with a luxury experience for its wealthy customers. I was given guidelines to follow the contemporary gloss black and wooden aesthetics (already established in Mercedes automotive showrooms around the world) though, I was given the freedom to design the layout and orientation of the key features such as the configurator/merchandise shelves.

My original design housed more features to the room such as a desk/bar under the centre RFID table. However, these were later removed so the client was directed to the main selling points.

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